May 28, 2009

A Must Have for Fashion and
Animal Lovers

We’d like to introduce you to Heart U Back, a new collection of jewelry created to benefit the ASPCA (American Society for the Prevention of Cruelty to Animals). The Dog Bone Friendship Bracelet is quickly becoming a hot item at heartuback.com and has already been spotted on the wrists of a few celebrities. Buy the bracelet and show the world that you support the prevention of cruelty to animals.

Gavin Kovacs, the young creator and CEO at Heart U Back, developed this line as a way to pay tribute to the staff and volunteers at the ASPCA. Growing up in New York, he says, “I was always amazed by their dedication.” The Heart U Back collection gives people a way to support animals in need, while expressing their love for their own pet. A percentage of the purchase price of each Heart U Back item sold will benefit their cause, with a promise of at least $125,000 to the ASPCA. 

Coming soon to Heart U Back is a Build-a-Bracelet feature that will allow you to choose your own silver and colorful glass beads to make a custom bracelet. The beads are adorable and, of course, include dogs and cats. We can’t wait to design our own!

Feel good, look great, do good. Why not?

heartuback.com